Advanced Professional Development Journal Education Essay Free Essays

When considering promotions, oddly enough, I promptly will consider Cover Girl cosmetics advertisements that are frequently found in pretty much every woman’s magazine. Be that as it may, this specific notice highlights blue grass music whiz Taylor Swift and fundamentally the same as the entirety of their unmistakable promotions centers for the most part around her face. This advertisement is for their new â€Å"natureluxe silk establishment extravagance contacted essentially. We will compose a custom exposition test on Model Advertisement or then again any comparative theme just for you Request Now † From this moderately straightforward promotion, as it just contains a nearby of Taylor Swift just as text, it takes into account the conversation of it’s remarkable feel. The main thing that I might want to talk about is the hues that are utilized inside this ad. The notice discovers balance by utilizing a delicate and light yet in vogue green for their top lettering of Cover Girl, some jump out lettering under the picture all to coordinate the shade of the real establishment bottle. The ad turns out to be additionally speaking to the eye as Cover Girl is endeavoring to make a hearty yet â€Å"simple is beautiful† feel for their crowd. Additionally, the genuine shades of Taylor Swift herself are exceptionally reasonable and delicate as it looks as though she isn't wearing any establishments. What's more, she is wearing a pale pink unsettled dress adding to the light, fleecy and gritty feel of the notice all in all. Be that as it may, most of the wording is a dull dark with a portion of the text style in intense and various sizes. It is obvious that the promoters are endeavoring to bring their audience’s consideration down from Taylor Swift to what they really need to state about the item by utilizing contradicting hues and intense content. Notwithstanding the hues that were utilized, the genuine wording that was utilized is especially fascinating. The notice utilizes a wide range of sizes and hues inside the entire picture. The top Cover Girl is in the light green shading reflecting back to the possibility of delicate quality and it is the vantage point for a person’s eyes. It is exceptionally striking and naturally causes to notice the top portion of the commercial. Likewise, the diverse dark and dull intense content at the base of the page appears to be interesting for a couple of reasons. In the first place, the diverse textual style types and sizes endeavor to make you truly observe the initial three lines obviously and get a comprehension of what the item is. In any case, the work â€Å"new† happens to be in green followed by â€Å"natureluxe silk foundation† with â€Å"luxe† being bolded, proposing that this item is really â€Å"luxury moved by nature;† which is in little print directly underneath that also. What's more, I think that its intriguing that the two dark bolded lines both have the word â€Å"air† in them and furthermore delicate, air-like words, for example, â€Å"fresh† and â€Å"breath. To me this is proposing that despite the fact that the content might be dim and striking, this item is as yet going to cause the client to feel new and lightweight. Subsequently, this carries me to the last subject of the lighting that is utilized inside the picture just as the content. With the content having a dim and strong at the top, it gradually gets lighter and littler and even tosses in come light green content in there too, recommending that it nearly has a rich, extravagant feel to the content the same amount of as the cosmetics will have on a person’s face. Likewise, the lighting inside the picture is splendid and the setting of a total white again is keeping the topic of lightweight and breezy streaming all through the whole notice. What's more, the brilliant, counterfeit white lighting is utilized on Taylor Swift’s face just as arm to recommend that she is feeling new and clean when wearing this establishment. Step by step instructions to refer to Cover Girl Advertisement, Papers

Courage Mother and her Children critique Essay Example for Free

Mental fortitude Mother and her Children evaluate Essay â€Å"Mother Courage and Her Children† by Bertolt Brecht occurred during the 30 Years’ War in Europe. The entire play spun around the endurance of a lower class family, attempting to live through the brutal war with their flask wagon business. Every scene in the play contained the components of strict, genuineness, war, reliability, and family. The topic of â€Å"Mother Courage and Her Children† was maternity, because of the way that Mother Courage’s feeling of inhumane business caused her become unfit to secure her kids, which prompted their demises, disregarding her everything at long last. Mother Courage was continually working together while every one of her youngsters kicked the bucket during the play. This shows she was more intrigued by her business and cash than her own kids, and a case of this can be seen when her hunger for cash had made Swiss bite the dust since she took too long to even think about deciding whether to exchange her cash for her son’s life. Mother Courage was the hero in the play, while the war was the rival. The war caused Mother Courage to put together her living with respect to it. Because of the way that they were living during a war, this caused Mother Courage to be so centered around bringing in cash, that she wound up dismissing her kids. It additionally made her be not able to watch her little girl get hitched, since Kattrin could possibly get hitched when harmony returned and the war finished. War is likewise the rival, because of the way that is additionally caused Mother Courage to lose her children also. The play was a disaster in light of the fact that in it, Mother Courage’s youngsters all died, and she was disregarded all at long last. In the play, Bretch doled out every one of Mother Courage’s kids with a â€Å"tragic flaw† because of her inability to figure out how to pick family over business. The catastrophes that Mother Courage’s youngsters endured all through the play were Swiss, with genuineness, Eilif, with pomposity, and Kattrin, with feel sorry for. Mother Courage needed to experience enduring of the demise of every one of her kids individually and couldn't take care of business. The arrangement of the play was a significant commitment to the play. The utilization of a proscenium stage was the best fit for this sort of play since it permitted the crowds to concentrate on the focal point of the phase where Mother Courage’s wagon was. Mother Courage’s family consistently moved around. In any case, their wagon was as yet positioned at almost a similar spot on the stage, which tells the crowd that they were not moving anyplace in light of the fact that regardless of where they moved to, they despite everything confronted similar battles and hardships. Despite the fact that the setting for the most part continued as before from scene toâ scene, foundations changed starting with one scene then onto the next, which permitted the crowd to realize that the scene was occurring in an alternate area. There was quite often a similar lighting all through the entire play. The main thing that changed about the lights was the splendor; the lights were more splendid during the day and dimmer around evening time. There were a few bright lights. Be that as it may, it just showed up upon the on-screen characters who preceded every scene, so as to mention to the crowd what will occur in the up and coming scene. The lighting of â€Å"Mother Courage Mother and Her Children,† was unique in relation to the next play that I went to. Generally lights would go off while changing starting with one scene then onto the next, so characters had the option to jump on and off stage, so as to set up the set for the scene. Be that as it may, in this play, the lights were still on during scene changes. Bretch made pulling the wagon all through the phase as an exit and enter for every scene, which didn’t require the entertainers to rapidly change settings for various scenes. The foundation sound of discharges and bombs that were playing all through the play permitted the crowd to feel as though the war was really occurring during the play. The shots sounded boisterous, causing the crowd to feel as though it was close by. Without the sounds, the crowd would not have had the option to feel the state of mind of the war. Hints of discharges added more impacts to the state of mind of war, giving the crowd a the picture of how destructive the war was. The play was a melodic play, since there were numerous parts where Mother Courage and a few vocalists out of sight sang and played instruments. The passageway to the play was additionally a tune that communicated the temperament and sentiment of the war. Mother fortitude sang in pretty much every scene, to communicate her sentiments. She additionally sang in the last piece of the play when Kattrin passed on. The ensembles of the play mirrored the life of the characters in the play. The ensembles didn't generally tell the timespan in which the play occurred on the grounds that the characters were simply wearing typical sorts of country garments that had numerous layers, and were connected with numerous bits of texture. The characters in the play had a similar outfit all through the entire play, and this outfit indicated their destitution, yet in addition the state of life during the war, because of the way that they couldn't have garments to change into. The numerous layers of garments worn were everything that the characters claimed, and this demonstrated their battles, because of the way that they can't accepting any new garments. By and large, the play was straightforward in light of the fact that it was in modern English and there were no emphasize in the characters’ articulation, which permitted the crowd to comprehend what the characters were stating. Mother Courage battled for a mind-blowing duration with her business and youngsters, yet wound up with nothing because of the war, where she was preferring. The war had brought Mother Courage the business she required, yet removed her youngsters individually.

L’Oreal : Strategies for the Indian Market Essay

1. Assess L’Oreal’s section technique in the Indian market concerning the item, advancement, estimating and place choices? 2. What have been the adjustments in the promoting procedure of L’Oreal over the most recent 8 years? Assess them as for choice of item/advertise and every component of the showcasing blend? 3. What components helped the fast selection of Excellence colorants among its objective clients? 4. Assess the choices accessible to the administration to accomplish target deals of Rs. 1 billion in the year 2000. Set up an examination of different advertising blend choices and choices inside individual blend components †target showcase, item, channel, advancement, and cost. a) Show the figurings and allude to these obviously as they are utilized in assessing alternatives for choices in the advertising blend. b) Which item/markets should the organization center upon? Mediquip S. A. Meeting 5: Preparation Questions 1. What were Thaldorf’s significant qualities and shortcomings as an agent of Mediquip? 2. Recognize every individual from Lohmann Hospital’s dynamic unit (DMU)? 3. What were the necessities, concerns and inspirations of each DMU part? 4. What was the relative force position of each DMU part? 5. How very much did Thaldorf connect with every individual from the DMU? 6. On what date did Thaldorf adequately lose the deal to Lohmann University? Rosewood Hotels and Resorts: Marking to Increase Customer Meeting 9: Preparation Questions 1. For what reason is Rosewood thinking about another brand technique? 2. What are the upsides and downsides of moving from singular brands to a corporate brand? 3. Will the transition to corporate marking amplify client lifetime esteem? SaleSoft Inc. Meetings 10 and 12: Preparation Questions 1.What is your arrangement? Do you intend to proceed with PROCEED or will you present the TH item? Offer help for your arrangement. 2.What is the purchasing cycle for PROCEED ? Who are the individuals engaged with the acquisition of a CSAS arrangement ? What is the job of experts? 3.What is SaleSoft’s current way to deal with selling PROCEED ? 4.Quantify the advantages of CSAS to a client utilizing the data given in Exhibit 7. 5.What worth does TH give a client ? How is this unique in relation to the client esteem conveyed by PROCEED ? 6.What is a Trojan Horse ? How can it encourage client obtaining and maintenance ? 7.How will you value TH ? Expect variable expenses of $200. 8.How do you think SaleSoft’s association structure will influence its capacity to sell PROCEED or TH ? 9.How will you bolster the clients of PROCEED and/or TH? HP Consumer Products Business Organization : Disseminating Printers by means of the Internet Meeting 13: Preparation Questions 1.What sort of on-line nearness do you figure HP ought to have ? Why ? 2.What dangers do you find in your technique? How might you oversee them ? 3.Should printers and printing supplies be dealt with distinctively ? 4.What would the individuals, best case scenario Buy think about your arrangement ? Would it be any extraordinary at CompUSA or the equivalent ? What responses may they need to updates on your arrangements ? Tanishq Meeting 15: Preparation Questions 1. How did the situating of Tanishq brand develop? What variables impacted the adjustments in its situating? 2. For what reason was GoldPlus propelled? How would you rate its exhibition? 3. What is your proposal to Bhaskar Bhat to focus on the plain gold adornments advertise in India? Rundown the key, monetary, authoritative and brand venture effect of your suggestion. Centra Software Meeting 16: Preparation Questions 1. What are the clients of Centra purchasing? What advantages are do clients get from Centra’s items? In what capacity ought to Centra fragment its market? 2. Does Centra need a procedure to choose which clients to choose or would it be a good idea for it to angle where the fish are gnawing? 3. Ought to Centra utilize each of the three channels to offer the three items to all clients or would it be a good idea for it to utilize a few items and channels to focus on certain portions? 4. How might you settle the contest among Reed and Lesser on the most proficient method to convey the telesales group? OK extend telesales? Goodbye Ace Meeting 17: Preparation Questions 1. What elements affected the advancement of Tata Ace? 2. Is Tata Ace effective? Why? 3. Depict the methodologies embraced to build up the Tata Ace, covering item structure, appropriation, promoting, administration, sourcing, and so forth which affected its incentive to the organization and the client. 4. Assess choices to the administrators of Tata Ace for development and systems to confront rivalry? Propose choices for development in existing portion, new markets, sends out, and so forth. CRM at ICICI Meeting 18: Preparation Questions 1. Rundown the variables in the large scale condition which impacts ICICI’s retail business. 2. What is ICICI’s system in the retail money related administrations business? 3. For what reason does ICICI need to assemble long haul relationship with its clients? 4. How could it approach choosing and executing a CRM arrangement? 5. What exercises on CRM can be summed up from ICICI’s experience?

Organizational Learning - 825 Words

Organizational Learning (Case Study Sample) Content: Organizational LearningNameUniversityOrganizational LearningExecutive summary Whole Foods Company has in the recent past embarked on an ambitious plan aimed at strengthening its market performance and the companys profitability. Among the notable activities include the companys acquisition of Wild Oats which is the companys major competitor. Secondly, the company intends to include childrens products in its product portfolio. In order to understand the influence these have on the companys ultimate profitability and market stability, the management is obliged to consider the various loops that these two major changes belong. Notably, they are balancing and reinforcing loops given the companys intended outcomes. The outcomes of these initiatives are ideal in Whole Foods organizational learning. Organizational Learning Organizational learning has been employed for decades in management of development in organizations. In order to understand and implement strategic plans for development purposes, an organization needs to exemplify the feedback loops taking into consideration the causal effects of each activity. Most importantly, it is the role of management to explore the strengths and weaknesses of its strategic plans over a period. Organizational learning theory espouses that there are three approaches to learning. These include single loop where a single feedback loop is considered. In this approach, the organization modifies its strategies in reaction to result in error correction. It should be noted that management is obliged to make inquiries into the possible causes of a situation and consequently design corrective mechanisms against the inherent risks associated with the identified causes. The second level of organizational learning is the double loop approach. Bellinger (2004) posits that an organization reconsiders its strategies, values and assumptions that direct production. After this evaluation, the leaders can create an environment th at favors affectivity and efficiency. For instance, Whole Foods Company can adequately craft new strategies based on this model. According to Larsen, McInerney, Nyquist, Santos Silsbee (1996), embracing systems thinking within organizational set ups results in whole systems with complete departments that are coordinating in lieu of the general company objectives. Notably, the two main feedback loops employed in this aspect are balancing loops and reinforcing loops. In order to understand how the feedbacks are applicable to Whole Foods Company analysis, it is paramount to explore the two. Balancing loops The negative feedback loops, often referred to as balancing loops are a series of cause and effect mechanisms that an organization implements to counter a change that impacts on the productivity of an organization. It is imperative to note that the effects of balancing loops result in the stability of the internal and external organization environment. In Whole Foods scenario, the c ompany has reported a decline in profits. In this regard, it is important for the management to ascertain the causes of the decline and craft remedial mechanisms. The systems could either fix the internal environment or create an unintended effect on the companys fortunes. Balancing loops can offer valuable insights into the strengths and weaknesses of organizational features. It is common knowledge that each strategic plan is designed to reflect the aspirations and the probable paths to realizing the organizations objectives. As a matter of fact, Whole Foods Company has the possibility of strengthening their market presence through the analysis of their competitive advantage, marketing strategies and the human resource capability. This enables the management to learn the desired changes that will result in profitability. As noted earlier, the company has reported a decline in sales and profits. Taking this into consideration, it is necessary that the management institutes changes that will result in the company maximizing its customer base and production levels. According to data obtained from the companys database, the main threats that the company faces include competition from local producers and low awareness on organic foods. Whereas the threats exist, it is admissible that there are opportunities presented by the same (Whole Foods, n.d). For instance the company acquired Wild Oats and it is apparent that Wild Oats is the major competitor. Apart from the acquisition of Wild Oats, the other notable balancing loop the company has implemented is the increased brand awareness campaign aimed at strengthening the market presence. Different approaches to brand awareness exist. However, the method that each company adopts depends on the nature and the size of the companys product portfolio. In Whole Foods scenario, the leaders have opted for community service. The companys intention to create a loyal customer base is based on the fact that with increasing compe tition, it is paramount to improve promotional activities and offer loyalty services to their clients. The ultimate result is that Whole Foods can strengthen its market share and equally improve profitability. Figure 1: Whole Foods balancing loop
Reinforcing Loops Reinforcing loops or positive feedbacks are cause effects that result in growth or decline. On the other hand, the decline may be felt at the present moment but ultimately, the company is apt to register growth in its total equity, market share and profits. As noted in Bellingers systems thinking (2004), the reinforcing loops produce an exponential growth or decline curve. Considerably, the effects of the mechanisms result in a growth that is only noticeable after the threshold is reached. The reinforcing loop drops after the company has realized the intended results associated with an activity. It should be observed that a balancing loop is implemented after the reinforcing loop has reached the exponential phase. In shor t, a systems diagnosis follows immediately the company realizes there is a possible decline. The reinforcing loops enable the organization to register a growth or a decline. The growth or decline will depend on the affectivity of the reinforcing strategy. In Whole Foods scenario, the company needs to reinforce its profitability and most importantly, the market share stability. The companys vision and mission are to provide organic food products to a large customer base and to stamp their authority as the most complete organic food provider in the industry. In line with this, the major challenge is to curve a niche using progressive strategies that result in increased customer base. As noted in their plans, the company intends to target children as additional consumers. Bellinger (2004) notes that there is no growth that comes without a cost. In this observation, it is worth noting that the reinforcing loop is to increase customer base by adding children products in their portfolio. This loop brings to the fore a number of issues relevant to organizational development. To begin with, the company has to identify products that will appeal to the targeted consumers. Additionally, the management has to carry out a feasibility study on the product and the present market trends. Secondly, the organizations product portfolio should be designed following a critical analysis of the needs, the market demographics and cost of production. It is important to note that balancing and reinforcing loops interact to form a structure where the intended results in a balancing loop are offset by delays in enforcing reinforcing loops. In this structure, there are actions that are critical to realize the objectives of a strategic plan. For instance, Whole Foods balancing lo...

Leadership Vs. Authoritative Leadership - 1455 Words

Throughout history, there have been many significant movements and revolutions by people under a strong leader. These societies have been under the influence of many distinct types of leaders. Effective leadership is defined in various ways as some focus on fear and power, while others believe strong leaders focus on respect and propriety. This brings up the argument of collaborative leadership versus authoritative leadership. Authoritative leaders are those who ignore the viewpoints of their followers and lack trust in them while collaborative leaders work with their followers and listen to their ideas. Reminiscing on leaders throughout history all over the world, it is clear that leaders that are collaborative with their followers are generally the most effective and successful. Allowing people to solve problems and perform certain tasks on their own merely with guidance is key to being an effective leader. George S. Patton-- one of the most highly regarded generals in World War II-- stated, â€Å"Don’t tell people how to do things, tell them what to do and let them surprise you with their results.† Patton did not constantly give his soldiers specific orders, but instead provided them with a plan and allowed them figure out how to approach the situation. This is a superb leadership tactic because it allows people to learn on their own and develop a greater understanding of the situation. Patton’s collaborative leadership strategy also benefited his relationship with hisShow MoreRelatedParticipative Vs. Directive Leadership1181 Words   |  5 Pagesend-of-year estimate for 2015 (U.S. Division, 2016). With the population this large, it would be difficult to say that leadership in organizations do not need to take this into account when tr ying to communicate effectively within their teams. 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qCorporate Social Responsibility Integrative Industry

Question: Discuss about the Corporate Social Responsibility for Integrative Industry. Answer: Introduction: After conducting an in-depth literature review on the impact of advertisement on sales generation, it has been observed that the customers expectations are gradually changing with the upgrading progress of technology. After the emergence of digital marketing, millions of customers have showed their interest in gathering in-depth knowledge and overview about a particular product from online advertisement. Customers belonging to different geographical boundaries would be able to view the reliability of products and services from online advertisement. Especially after the emergence of Smartphone, the entire advertisement procedure has become very much convenient. Cadbury has decided to use the popularity of mobile application based on which they have grabbed the attention of millions of customers. While analyzing the discussion and findings the study has focused to conduct an in-depth thematic analysis of secondary research in order to make an effective conclusion of the research on how Cadbury has increased their sales growth by using advertisements through mobile applications. While conducting the research four themes have been selected for evaluating the impact of advertisement. As per the report of Telecommunication Regulatory Authority Apples iPhone 6 has been considered as the most popular Smartphone used in UAE. On the other hand, Samsung is the most used handset brands that most of the people belonging to UAE tend to depend. Schudson (2013) opined that after the emergence of Smartphone, most of the users do not have to be dependent on computer while viewing any kind of product promotion. Smartphone being portable and accessible to anywhere can attract the attention of people at anywhere. In order to view an advertisement of Cadbury the target customers do not have to wait for a long time. With the help of mobile applications through Smartphone customers can watch the advertisement at any time. As per the market survey conducted by Nielsen in the year 2010, facebook, instragram, google map, linkdin are the most popular mobile applications that the people of now-a-days tend to use quite often. It is undeniable that the realm of facebook is vast and wide. People from different geographical boundaries can view the detailed promotional activities by logging in facebook. Therefore, Cadbury as opined by Lou (2014), before launching a new product in the market tends to collect customer review by posting their product on the facebook page. After applying this marketing strategy, the marketing managers of Cadbury have received innumerable responses from the customers of multinational countries. Buil, De Chernatony and Martnez (2013) stated that the customers get the scope to share their comment on facebook as well. Servaes Tamayo (2013) commented that in last ten years this particular brand faced a minimum revenue growth all over the World. After the modification of advertisement and promotional activities the marketing managers have faced huge response from the customers. As per the report of Nielsen, Cadbury has increased 10.6% growth in the revenue in comparison to the previous year. In comparison to Kraft, the brand of Cadbury has lagged behind till 2009. On the other hand, the marketing managers tend to use other applications as well in order to enhance their range of target market. Gurun and Butler (2012) opined that the sales growth of a particular brand is highly dependent on the revenue range of target customers. As emphasized by Cui, Lui and Guo (2012), the earlier trend to business promotion was highly dependent on both online as well as offline advertisement. With the dynamic progress of advanced technology, customers have become more inclined towards the mobile applications. It has found that more than 185 billion applications have been downloaded from various mobile application stores at the end of 2014. Therefore, the marketing managers of Cadbury has decided to promote their products through various applications due to which people do not have to struggle in order to gain sufficient information regarding the product (Bruce, Peters Naik, 2012). While viewing a specific program or event through the mobile application the customers can view the advertisement. Therefore, the target consumers do not have to put an extra effort for taking information regarding the brand of Cadbury. As per the market position of Cadbury up to the year 2012 this particular brand has established a recognizable place in the global market (Jo Harjoto, 2012). The market of UAE has sold more than 2.8 million Smartphone up to the year 2014. As a result, in this particular country 2.8 million people are having the accessibility of using mobile applications (Ramanathan, Ramanathan Hsiao, 2012). The marketing executives of Cadbury have decided to make the content of product promotion in most lucid language. As a result, people do not have to face difficulties in understating the content. Cadbury At the same time, the customers have gained a visual effect of advertisement. As a result, Cadbury has reached to the mind of illiterate people as well. Customers from various cultural and religious backgrounds by sitting at their drawing room or in workplace get to know the new products launched by Cadbury. After evaluating the entire secondary data resources it has been analyzed that advertisement through mobile application is not devoid of some of its negative effects as well. After the emergence of Smartphone most of the business organizations especially global brands have decided to use the popularity of digital media for promoting their entire process of business. As a result, the target customers have become very much limited within a specific age group of people. Onishi Manchanda (2012) stated that most of the young generations belong to 20 to 38 age group of people are the primary users of Smartphone. As a result, the range of target customers has become very much restricted. Cadbury with the help of geographic, demographic and psychographic market segmentation has targeted the people belonging to 10 to 18 years old primarily (Park Jang, 2012). Therefore, advertisement through mobile application cannot reach to the mind of those young people. The marketing managers have faced major difficulties to grab the attention of children while promoting their brand. In order to overcome this kind of situation, the business experts of Cadbury have decided to involve younger customers as well by providing an easier and attractive content along with audio-visual aids. Moriarty et al., (2014) opined that from the entire data collected from secondary resources it has been concluded that Cadbury should take more initiative while promoting their brand instead of depending on mobile applications only. Recommendations: Based on the entire data analysis and findings discussed in the previous part some of the necessary recommendations can be provided. The recommendations are as follows: After evaluating the entire data analysis and findings parts it can be recommended that Cadbury should expand their promotional activities and advertisement sphere beyond going the platform of mobile application. Apart from mobile applications, the brand should choose using electronic media, official websites, newspapers and magazines and so on in order to reach the large number of customers from different age group of people (Eggers et al., 2013). Cadbury primary targets the customers of different age group especially children. Therefore, electronic media would be very much fruitful for this brand in order to enhance their revenue growth. It is undeniable that the marketing managers of Cadbury have used electronic media as the platform of advertisement though the advertising space is too little to draw the attention of customers. Therefore, it can be recommended that the marketing managers should invest sufficient money in promotional budget so that the channel owners like to broadcast the advertising content of Cadbury repeatedly. As a result, it would easily grab the attention of children (Black Kim, 2012). Only mobile application would be very much limited in promoting the brand and spreading their widespread wings to the mind of international customers. Cadbury before using the mobile application should make an effective market survey in order to identify the number of this specific mobile application user. For an example, the user of facebook and youtube is high in range as per the current market scenario (De Maeyer, 2012). Therefore, the brand would not have to hesitate for purchasing the page of youtube or facebook. On the other hand, the service users of sawan are very limited. As a result, Cadbury should not invest money on this kind of mobile applications that are not widely used (Berger, 2015). In order to know the number of mobile application users of various platforms of digital marketing the sales executives of Cadbury should conduct an effective market survey in order to collect the direct feedback from the customers. Necessary changes in the utility process of mobile application: While providing advertisement through mobile application the customers tend to show their reluctance in watching the entire video clips due to time constraints (Sheehan, 2013). As a result, the viewers generally tend to skip the advertisement. In order to overcome this kind of situation, the mobile application developer should change their application process in such a way that customers cannot find that option of skip. The entire advertising video is possessed with three or four seconds (Chung, Derdenger Srinivasan, 2013). Therefore, the customers do not have to invest long time to view the advertisement. In this kind of situation, the mobile app developers can improvise the software so that target customers cannot skip the advertisement. In addition, Cadbury should choose an attractive content as well with the help of which people from different geographical markets cannot resist but viewing the advertisement. The marketing managers can use this particular strategy in order to draw the attention of large number of customers (Banker et al., 2014). People from different geographical markets would like to view the advertisement of Cadbury only when the content would be able to draw the attention of viewers. Collecting feedback from the customers regarding the brand: Feedback collection from the different level of customers is highly important in order to gather knowledge on current market demand. The primary responsibility of research and development team of Cadbury should be gathering and evaluating the feedback of customers regarding mobile application use (Amini et al., 2012). The primary responsibility of the research and development sector is to collect information on how mobile application is useful for the target customers of Cadbury. Direct feedback is very significant in getting immediate response from the customers. As a result based on the customers response Cadbury should maintain their promotional activities be it on the page of social media, mobile application or electronic media. At the same time, feedback can be collected by using social media tools as well (Heerde et al, 2013). With the help of social media, people from various geographical boundaries can be involved. After collecting data from the customers the marketing execut ives should re-form advertising strategy and policy to meet the demand of current market. Re-forming business strategy is the immediate stage of feedback collection from the customers. People belonging to different geographical market tend to provide numerous feedbacks regarding the products of Cadbury. Based on the customers feedback the marketing managers should reform their advertising contents, promotional strategies and policies (Gopinath, Thomas Krishnamurthi, 2014). Therefore, it can be recommended that business experts should not only collect response from the people, they should re-form innovative promotional strategies based on the current market demand. Mobile applications users are vast in range belonging to this particular era (Levy Gendel-Guterman, 2012). Therefore, the marketing manages can collect necessary response from the customers by suing public forum, social media pages, linkdin, official websites and so on. Reference List: Amini, M., Wakolbinger, T., Racer, M., Nejad, M. G. (2012). Alternative supply chain productionsales policies for new product diffusion: An agent-based modeling and simulation approach.European Journal of Operational Research,216(2), 301-311. Banker, R. D., Byzalov, D., Ciftci, M., Mashruwala, R. (2014). The moderating effect of prior sales changes on asymmetric cost behavior.Journal of Management Accounting Research,26(2), 221-242. Berger, A. A. (2015).Ads, fads, and consumer culture: Advertising's impact on American character and society. Rowman Littlefield. Black, B., Kim, W. (2012). The effect of board structure on firm value: A multiple identification strategies approach using Korean data.Journal of Financial Economics,104(1), 203-226. Bruce, N. I., Peters, K., Naik, P. A. (2012). Discovering how advertising grows sales and builds brands.Journal of marketing Research,49(6), 793-806. Buil, I., De Chernatony, L. and Martnez, E., (2013). Examining the role of advertising and sales promotions in brand equity creation.Journal of Business Research,66(1), pp.115-122. cadbury.co.uk, ( 2017). [online] com. Available at: https://www.cadbury.co.uk [Accessed 13 Apr. 2017]. Cao, L., Li, L. (2015). The impact of cross-channel integration on retailers sales growth.Journal of Retailing,91(2), 198-216. Chung, K. Y., Derdenger, T. P., Srinivasan, K. (2013). Economic value of celebrity endorsements: Tiger Woods' impact on sales of Nike golf balls.Marketing Science,32(2), 271-293. Cui, G., Lui, H. K., Guo, X. (2012). The effect of online consumer reviews on new product sales.International Journal of Electronic Commerce,17(1), 39-58. De Maeyer, P. (2012). Impact of online consumer reviews on sales and price strategies: A review and directions for future research.Journal of Product Brand Management,21(2), 132-139. Dinner, I. M., Van Heerde, H. J., Neslin, S. A. (2014). Driving online and offline sales: The cross-channel effects of traditional, online display, and paid search advertising.Journal of Marketing Research,51(5), 527-545. Eggers, F., ODwyer, M., Kraus, S., Vallaster, C., Gldenberg, S. (2013). The impact of brand authenticity on brand trust and SME growth: A CEO perspective.Journal of World Business,48(3), 340-348. Gopinath, S., Thomas, J. S., Krishnamurthi, L. (2014). Investigating the relationship between the content of online word of mouth, advertising, and brand performance.Marketing Science,33(2), 241-258. Gurun, U. G., Butler, A. W. (2012). Don't believe the hype: Local media slant, local advertising, and firm value.The Journal of Finance,67(2), 561-598. Heerde, H. J. V., Gijsenberg, M. J., Dekimpe, M. G., Steenkamp, J. B. E. (2013). Price and advertising effectiveness over the business cycle.Journal of Marketing Research,50(2), 177-193. Jo, H., Harjoto, M. A. (2012). The causal effect of corporate governance on corporate social responsibility.Journal of business ethics,106(1), 53-72. Levy, S., Gendel-Guterman, H. (2012). Does advertising matter to store brand purchase intention? A conceptual framework.Journal of Product Brand Management,21(2), 89-97. Lou, D. (2014). Attracting investor attention through advertising.Review of Financial Studies, hhu019. Moriarty, S., Mitchell, N. D., Wells, W. D., Crawford, R., Brennan, L., Spence-Stone, R. (2014).Advertising: Principles and practice. Pearson Australia. Onishi, H., Manchanda, P. (2012). Marketing activity, blogging and sales.International Journal of Research in Marketing,29(3), 221-234. Park, K., Jang, S. S. (2012). Duration of advertising effect: considering franchising in the restaurant industry.International journal of Hospitality management,31(1), 257-265. Ramanathan, R., Ramanathan, U., Hsiao, H. L. (2012). The impact of e-commerce on Taiwanese SMEs: Marketing and operations effects.International Journal of Production Economics,140(2), 934-943. Schudson, M. (2013).Advertising, the uneasy persuasion (RLE Advertising): Its dubious impact on American society. Routledge. Servaes, H., Tamayo, A. (2013). The impact of corporate social responsibility on firm value: The role of customer awareness.Management Science,59(5), 1045-1061. Sheehan, K. B. (2013).Controversies in contemporary advertising. Sage Publications.

The Horse Whisperer by Nicolas Evans Essay Example For Students

The Horse Whisperer by Nicolas Evans Essay The Horse Whisperer by Nicolas Evans comments on many cultural issues. He analyzes life and presents characters with depth and emotion. Protagonist Grace Maclean experiences every emotion imaginable throughout the course of the novel. Grace deals with emotions of confusion, depression, and happiness in a very short period of time. More importantly Evans shows the transition of Grace from a child to an adult. And carefully details the evolving relationship with her mother. In the beginning Grace expresses little and/or no emotion towards her mother Annie Maclean. The novel does not provide details related to there relationship, yet it conveys emptiness. Annie provides insight into the relationship when she recalls a conversation between her and her daughter: Why dont we ever do this? Grace said, not looking up. Annie answered, rather too tartly, that she thought it was immoral, like product placement. And Grace had nodded thoughtfully, still not looking at her, Uh-huh, she said, matter-of-fact, flipping on to something else. I guess people think youre younger if you make out you havent got kids. We will write a custom essay on The Horse Whisperer by Nicolas Evans specifically for you for only $16.38 $13.9/page Order now This comment gives serious insight into Graces non-caring attitude towards her mother. Grace also does not look her mother in the face when speaking to her. This behavior whether intentional or not presents the lack of communication between daughter and mother. On one hand Grace is disrespecting the mother by not giving her mother the attention she deserves. And on the other hand Annie does not go out of her way to confront the problem. So in the area of communication, the blame is equally divided between them both. Graces accident on her horse Pilgrim changed her life forever. Following the accident Grace falls into a coma which faces her with a difficult choice. This choice is symbolic of her willingness to continue with life and confront her problems. In the coma she encounters two lights, one that is bright and strong and one that is weak and dim. She chooses to go towards the dim light, which represents her life. It represents her life because even though dim she realizes that she has reason to strive to make it better. This action represents a maturity that was not there before. The time that comes after the accident is challenging for Grace. Her struggles at school leave her feeling inept. Though she wants to continue as though everything is fine she sometimes questions her life. Graces relationship with Annie is at a standstill. Annies concerns about her daughter are reinforced when she says, I saw you when she fell. Youve got to stop feeling pity for her. Pity wont help her at all (88). She directs this comment towards Graces father Robert Maclean who seems to want to help Grace every time shes in distress. Annies comment establishes the fact that Grace has to help herself. And that deep down she wants to pick Grace up with her own hands, but knows that it would be for the worse. At this point Grace is realizing that improvement can only be reached on her own behalf. Everyone has to do things for themselves instead of waiting around for others. Grace matures on the spot when she visits pilgrim. She is in shock when she finds him injured and says, No! Daddy, no! (93). She utters those words to her father when she realizes how hurt her horse is. Its symbolic of the fact that you dont always receive what you expect. Grace expected to see horse well and better, and she was faced with a grotesque situation. Yet this situation really makes her reflect and grow. Shortly after this situation Annie investigates horses and Grace and she drive there way to see the Horse Whisperer. This marks the beginning of a long healing process between mother and daughter. And for Grace this journey will be more than just about her horse, but rather about her soul.

The Allegory of the Cave Essays

The Allegory of the Cave Essays The Allegory of the Cave Paper The Allegory of the Cave Paper Allegory of the Cave, Plato In this essay I will discuss Platos Allegory of the Cave and how it expresses his philosophical view on reality versus belief and the process someone has to undergo to achieve enlightenment. Plato lived 427-327 B.C his mentor was Socrates, Plato was a writer and a teacher he writes in forms of dialogues. Plato believed that education is only directing students minds towards what is important and real. For people to achieve enlightenment they have to apprehend things for themselves. He also thought that the universe, in the end, was good. Enlightened individuals to Plato have a bind on reality unlike the rest of society. In order to have a good society Plato believed it must be ruled by the truly wise. The Allegory of the Cave is in book VII of the Republic, which is Platos best-known work.(Kreis, Steven.May 13, 2004).The Allegory of the Cave is his best known metaphor. The Allegory of the cave is a way of explaining what Plato is trying to get across to people by looking at appearance versus reality and the steps leading to reality. He is talking to a follower of his named Glaucon and he is telling this fable to show what it is like to be a philosopher or a lover of wisdom.Platos cave has people who are unlearned of theory of forms chained unable to move their heads or limbs. A fire burns behind them, between the fire and theprisoners there is a parapet where people can go to hold up puppets such as animals, plants and other things to cast shadows on the cave walls that the prisoners can see. The prisoners can hear echoes and see the shadows cast by the objects but arent able to see the real objects. So what they are naming the shapes which are all the reality they know but really their shadows of images. The prisoners are mistaking appearance for reality.The prisoners would see the shadows as being real and they would know nothing of the real causes of the shadows.

Human Biology Assignment Example | Topics and Well Written Essays - 1000 words

Human Biology - Assignment Example It has been analyzed that the onset of the disease begins by the fourth decade of the life in an individual and by the sixth decade of life, 80 percent of the people will present with this pathology in any single joint of their body (Robbins et al 2005; Sharma et al 2007). Many changes occur in the human body with the increase of age. The reduction in the working and efficiency of the muscles, reduction in the force of the muscles as well as reduced capacity of movement production are age related muscular changes. Changes in the ligaments also take place with age which includes decreased strength as well as elasticity of the ligaments. The ligaments and the muscles serve the purpose of providing steadiness to the movements of joints. These changes alter the mechanical nature of the joints and hence are associated with osteoarthritis as they result in decreased capacity of the joint to adapt to weight and stress and hence damage to the cartilage of the joint occurs with strain. Furthe rmore, muscles also tend to reduce the shock from affecting the joints and hence reduced muscle functioning also leads to damaging the joint. These damages may be associated with the accumulation of inflammatory cells within the joint cartilage (Conn 2006; Forceia et al 2000). The cartilage of the joints is made up of collagen type II, proteogylcans and glycosaminoglycans. The cartilaginous tissue also consists of water. This structure of the cartilage assists in the free movements of joints and serves to distribute the weight in a proper manner. But with age, the functional and structural capacity of this tissue reduces. This leads to damage to the tissue with stress and again predisposes to osteoarthritis. With aging, the water content of the cartilage also increases and the supportive structures which include collagen and proteoglycan also tend to reduce. The damage to the joints results in the presence of inflammatory cells within the joint (Robbins et al 2005; Forciea et al 200 0) Osteoarthritis is a condition which presents with tenderness in the joints and difficulty in the movement of joints in the morning. It is believed that the process of the disease early but it presents with symptoms at a later age. The joints which are mainly affected are the knee, hip and the joints of the finger. The disease usually does not affect all the joints of the body but is limited to a few joints (Robbins et al 2005). Osteoporosis is a pathological disease of the bones of the skeleton. It results due to a reduction in the mass of the bone which makes the patient susceptible to fractures of the bones of the body. Ageing is considered to be a very important and primary cause of this disease. The fractures that result due to the decreased bone mass are associated with 1 million cases of fractures in the United States annually (Robbins et al 2005). Changes in the structure of the bone tend to occur with age. The density of the bone becomes reduced and changes with change. O n an annual basis, every normal individual loses 2 percent of their bone density. Thus the minerals of the bones tend to reduce with age making the bones weaker and more susceptible to fracture. This accounts for an osteoporotic change of the bone (National Institutes of Health 2004). Cellular changes occur in the bones as well with age. The bone forming cells which are referred to as the

Research proposal 2 Essay Example | Topics and Well Written Essays - 750 words

Research proposal 2 - Essay Example ch are more integrated to the local markets and carry the full responsibility for all marketing and research activities (Birnick and Cormack, 2010; Brandmeier, Hain, and Rupp, 2011; Al-Khazali, Darrat and Saad, 2006:1265). This paper develops a proposal for investigating of the main reasons for this shift in market entry strategies and what multinational companies expect from such shifts, as well as possible future shifts in market entry strategies. This will be done with a core focus on multinational pharmaceutical companies in the Gulf countries. The market entry modes of a firm in a foreign market have a significant role in determining whether such a company would be successful or not in such markets. Meyer, Estrin, Bhaumik and Peng (2009:62) classify the entry modes into three classes: acquisition, Greenfield and joint ventures. While joint venture enables integration of selected local resources hence facilitating a host partner business model, Greenfield projects and acquisitions often facilitate full ownership of the business (pp. 63). The key basis on what entry mode to be chosen is often based on the trade-off between control and risk. While on one hand, using a host partner minimizes risks of doing business due the lower cost of doing business and utilization of already existing local resources, such method also minimizes control lowering the ability of a multinational firm to make effective decisions or have access to important information (Arnold, 2003). There have been a number of studies which have evaluated the market entry modes in various emerging countries, with most focusing on Asian markets such as China and India (Johnson and Tellis, 2008; Mitra & Golder, 2002). Few have focused on market entry modes into the Gulf Countries (Birnick and Cormack, 2010; Brandmeier, Hain, and Rupp, 2011). The core challenges that have to be faced in setting shop within the Gulf countries has mainly been the regulation where foreign equity participation is

Bellinger and Transsexuals Essay Example for Free

Bellinger and Transsexuals Essay As we said earlier, there will be no virtual difference for the registrator whether Mrs. Bellinger would have been through surgical treatment at the moment of marriage or not. In the same manner, she will look equally feminine to people on the street before and after operation. The problem lays in her self perception. Acute desire to get rid of the abhorrant organs which (desire) borders with risc of self-mutilation or suicide was invoked by Harry Benjamine as reasons for surgical treatment of a patient. ‘Benjamine patient’ thus requires separate taxonomical niche and might also require medical and in extremal cases surgical treatment which , thus, looks akin to emergency surgical measures applicable to unstable patient. Surgical vocabulary has penetrated the terrain once inhabited by psychopathological terminology. Treatment of such hard cases involving Marginal drive towards unification with other sex by arsenal of intense psychoterapy was rendered futile and changed for more radical, surgical and hormonal technologies. Although, it is within approach of psychoterapy that demand of sex change, which was crucial in disclosure of syndrome itself, was recognized to â€Å"cover over another form of subjectivity that are fundamentally destabilizing. † It follows that emergency approach within which syndrome of expressed gender dysphoria taken at its extremity is only capable of rectification through surgical treatment intended at partial or full removal of secondary sexual attributes posseses not its past persuasiveness. Rather, its thesis about demand for sex change which serves as signifier of the syndrome invites critics on the ground of its Although, â€Å"Benjaminian patient† as a product of doctors and patients dialectical development of â€Å"cohesiveness for a subjectivity [which] constantly [is] under threat of destruction† is very appealing to the law. The law may find its subject in the â€Å"Benjamine patient†. Thus created taxonomical niche entail various legal situations. Earlier, we considered the possibility of Mrs. Bellinger’s actual marriage (in terms of social recognition of their civil union) in case if she would not undergo sex re-assignment procedure and concluded that marriage will be not less socially valid under that conditions. What if in her place was another person who only occasionally cross dress and does not wish to play that social role of woman forever? It is very possible that she would pass the social test and misled the public with its look but the degree to which she really needs that social and legal recognition is, presumably, incommensurable to that of Mrs. Bellinger. In this case, the fact that individual has undergone surgical procedure may testify her commitment to the purpose of ultimate unification with opposite gender (along the lines of ‘Benjamine patient’ approach) as well as underscore the intricasy of her psychosomatic neurosis ( psychopathology approach). In any case, surgical treatment dialigns the group of Marginal transvestites from other, Nuclear ones . And similary to medicine which aids that marginal patients by delivering them from their detestable organs , law is called to facilitate their further socialization into society by resolving the internal pressure they feel as regards inability to lawfully participate in civil unions. That law is called upon to faciliate in internal self development and self apprehension is no new: it has incorporated norms securing the right of disabled and retarded which contribute to their self esteem and facilitate their internal development or prevents them from [the threat] of destruction of personality. But is not it that law pre-maturely intervene into the relations which are to be at first clearified and agreed upon by the medical specialists and only then passed into the sight of law? Whether it us true or not that if there are presently two groups each of which has its explanation on what marginal transvestism is and how it should be treated then law is bound to side with one of those schools since no mutual agreement was developed? ‘Benjamine patient’ is very appealing taxonomical category which directly and logically connect Marginal transvestism (springing from expressedly antipathic reaction to individual original sex) and gender re-assignment treatment (which is deemed to be the only plausible resolution to thus posed problem). But in the eyes of law transvestite which undergone sex re-assignment posseses no single distinct advantage as compared to that (transvestite) which did not been through that treatment. It is gender identity of individual that matters when considering the issue of legislative changes to Matrimonial Causes Act. In this respect, gender re-assignment procedure is not a conclusive step which defines those who are eligible for the right to marriage; it is only one of those steps which are directed by human identity and, through acquiring further visual and material semblance, incrementally lead to unification with desired sex. This road may prove to be infinite. The position of gender re-assignment surgical procedure within the continuum of surgical procedures transexuals resort to allows for observation that transexuals, in fact, are continuously disturbed by abyss between them and ideal feminity (in case of men transexuals) and may never acquire bodily semblance enough to put their mind or gender identity at ease, that is to say that they are insecure in their feminity and their self apprehension is constantly impaired. Thus, it is impossible to render a transsexual somehow belonging to feminine gender solely on the ground of him/her being surgicaly treated. Rather, it is the expressed self apprehension as belonging to feminine gender that could make them what they want to be. This conclusion entails further ones. The most prominent of them is that pronounced desire to be a femine is what transsexual has and ever would have and the aim of the law is to state whether it is sufficient for granting them all rights pertaining to female sex. In context of right to marriage this pronounced desire has to somehow fit into the definition of marriage (marriage is void unless the parties are respectively male and female (Bellinger para 1) or that definition has to be changed because of certain cases which hardly fall within that definition but nevertheless seem to have direct bearing on the marriage. Clearly, transsexual which articulate her gender to be feminine in the marriage tends to have a wife role which will organically consort with other characteristic of feminity she tends to. In Re Kevin (validity of marriage of transsexual) [2001] Fam CA 1074 it was stated that there is no formulaic solution to determining the sex of an individual for the purpose of the law of marriage and â€Å"difference is essentially that we can readily observe or identify the genitals, chromosomes and gonads, but at present we are unable to detect or precisely identify the equally biological characteristics of the brain that are present in transsexuals† But to put right to marriage in direct dependance upon [determining] sex of person seems to be a dead end. The array of cases strating from Corbett v Corbett [1971] P 83 and ending with present case testifies that this approach is hardly efficient. The desicion in Goodwin v UK (2002) 35 EHRR 18 laid ground for re-apprisal of that approach. It reads that the Court found found no justification for barring the transsexual from enjoying the right to marry under any circumstances. Obviously, there are no such impedements springing from the law itself which would prospectively prevent Marginal transvestites from acquiring right to marriage provided that there be a legislative will of Parlament. That the perplexities of that problem partially and briefly stated earlier do prevent House of Commons from passing the bill also seems clear. At the same time, incentives coming out of European court are expressedly painted in colors of progressive and liberative legislative approach. Presently, I belive that formula which will satisfy ‘Europeans’ will involve legislation tending to antecede the resolution of academic debates as regards specific domains of meidine and, in fact, contribute to the progressive and enlighted resolution of those debates. In our case, present state of the law includes some deceptive provisions. It clearly states that parties to marriage are respectively male and female which seems to be consonant with the desire of Marginal transvestites as they tend to artificially acquire ‘maleness’ or ‘femaleness’. At the same time, law and the court do not seem to bother about priciseness of their rendering of that provision. So far, as it occures from the great majority of the cases, the court only have approached notions of ‘maleness’ and ‘femaleness’, construed them to signify biological sex and made efforts to elaborate measures of ascertaining that [original] sex. It is now clear that societal perception of gender does not co-incide with legal one. The court insures the degree of preciseness of that legal perception but apparently, the split between society which eyes Marginal trasvestite and sees a girl, Marginal transvestite which lives and strives to be a girl actually ever-approaching to it, and the Court which eyes Marginal transvestite through microscope and employes all kind of hromosomal tests and technical appliances to disclose that individual’s original and abhorrent side is enormous. Doctors almost at once sided with their patient and developed certain categories (at the beggining ‘Benjamine patient’ and then ‘gender identity disorder’) actually saling transvestites to state as transexuals – taxon compulsory and contigent in itself – which would underscore their unstability at the original gender and destabilizing subjectivity. Another school of medicine tries to buy that category back from the state pointing at the internal incommensurability and incohesiveness of it. It (school) actually speak out that state and society bought the thing which is not what it seems. And it is the time when gender and sex opposition is to reveal fully. As it might be construed from Bellinger case despite her successful effort to approach ‘feminity’ Mrs. Bellinger did not managed to approach ‘femaleness’ which under the present provisions of the law warrant her a right to marriage. Doctors appealed to progressiveness and humanity of legislator so that the latter might confer ‘femaleness’ upon transexuals even if only to save their subjectivity. Unattainable status of, say, ‘femaleness’ is mainly in charge of legal deadend with marriage rights of marginal transvestites. If sex-related approach was changed for gender-related one (first signifies biological sex, second – gender role) within the provisions of the law it will greatly reduce that paintfull dialectics between transsexuals and doctors and transsexuals and law. Though, that changes ought to go with recognition of homosexual marriage. Transsexuals will never agree to register as homosexual family but this will reduce the degree to which marriage right depend on gender re-assignment procedure, which is immaterial to marginal trabnssexuals right to marriage. Number of words: 3558. References: Books: Changing Sex: Transsexualism, Technology, and the Idea of Gender by Bernice L. Hausman; Duke University Press, 1995 The Psychology of Sexual Orientation, Behavior, and Identity: A Handbook by Louis Diamant, Richard D. McAnulty; Greenwood Press, 1995 DNA and Destiny: Nature and Nurture in Human Behavior by R. Grant Steen; Plenum Press, 1996 Journal articles: Transvestism: A Survey of 1032 Cross-Dressers. by Richard F. Docter, Virginia Prince. Journal Title: Archives of Sexual Behavior. Volume: 26. Issue: 6. Publication Year: 1997. Page Number: 589+. Moving gaily forward? Lesbian, gay and transgender human rights in Europe. by Kristen Walker. Melbourne Journal of International Law, June 2001 v2 i1 p122 Paper articles.

The Native Son :: essays papers

The Native Son The novel, Native Son, by Richard Wright deals with a lot of themes all surrounding the protagonist, Bigger. Wright wants to show that, considering the conditions of Bigger's existence, his violent personality and his criminal behavior are not surprising. Bigger wants to feel like a human being with a free, independent will. His overwhelming sense of fear arises from his lack of power feeling in the face of an unnamed, hovering doom. Bigger’s crime is an act of rebellion, an affirmation of his independent will to act against the voice of social authority. Violence and crime are the only things Bigger feels he can use to declare his individual will as a human being. Two of the themes in the novel, deals with Richard Wright’s criticisms and the blindness of Jan and Mary. The social institutions described by Wright in the novel were very detailed. During the 1930’s, a symbolic code that was very common on black servants was one who was humble, clownish and ignorant. This helped elevate the whites rage, and boost the propagated images of black Americans. The newsreel depicted the entertainments and scandals of the ultra-rich. This newsreel was followed by a movie that portrayed black people as exotic, primitive savages. Together, these two films reflected an exaggerated portrait of racist symbolic codes. White society has control over the social dilogue that determines the meaning of the color of Bigger's skin and identity. "Blackness" is portayed as dangerous, savage, and inferior to "whiteness." The judicial system was also criticized in their rulings against Bigger. They didn’t seem to give much thought of Max’s speech. They still did what society wanted and found him guilty. Richard Wright criticizes the courts for being one-sided on every case that involves a â€Å"colored man.† In the middle of the second book, the press were so interested in Bigger to help with discrediting Jan and the Communist Party. They are delighted to hear that Bigger didn't want to eat with Jan and Mary at Ernie's. They wanted to print an article using Bigger to "prove" that the "primitive Negro" doesn't want to be "disturbed by white civilization.† Though they are the ones being fooled by Bigger’s role playing in which he can use to protect himself, due to their racism. Mr. Dalton’s real estate company charges homeowners in the black belt, an exhorborant amount for run down.

Disadvantages of Wearing a Bra

Title: Disadvantages of wearing a bra Why do women wear bras? Is it to enhance the percieved shape of a woman's breast, minimize or enlarge her perceived breast size, restrain breast movement during an activity, or is it to overcome sagging? Most bras are designed to be form-fitting, to lift the breast of the chest wall if they sag and to retain their movement. All these are advantages of wearing a bra but it has it's disadvantages that can even lead to health issues in the life of women today. Wearing a bra can increase the process of sagging of the breast as well as give rise to many health issues. Sagging of the breast is one major concern in our society today. However, it is a natural, inevitable process that happens to all women at some point. The most notable sagging happens with the process called breast involution which occurs when the milk-making system inside the breast shrinks because it's not needed anymore, but breasts can start sagging a little at any age, because they do not have muscles in them. They have ligaments and connective tissue. When gravity pulls the breasts down, those ligaments and the skin can stretch, and so the breast then sags. This depends on the elasticity of your skin and of your ligaments, as determined by your genes and diet, and also on normal aging processes. Obviously large breasts will sag easier since the gravity is pulling them down more.

Procter And Gamble ( P G - 1473 Words

Background Procter and Gamble (PG) began in 1837 when brother’s in-law William Procter and James Gamble, whose wives were sisters, formed a small candle and soap company. From there PG launched a variety of revolutionary products of superior quality and value. The products include Ivory soap, Tide laundry detergent, Crest toothpaste and Pampers disposable diapers. They also acquired a number of companies to open the doors to new product categories. Today PG is one of the most skillful marketers of consumer packaged goods in the world and is also one of the most trusted brands. The company employs 138,000 people worldwide with a total sales value of $79 billion a year and serves more than 4 billion people in more than 180 countries. Its sustained market leadership rests on a number of capabilities and philosophies such as: Customer knowledge where they study their customers through the use of marketing research and intelligence gathering. It spends more than $100 million on over 10,000 formal research products every year. It also generates more than 3 million consumer contacts via its email and phone center. They also prioritize real life interaction with customers through their marketers and researchers. Long Term outlook Here PG takes the time to analyze each opportunity carefully and prepare the best product, then commits itself to making this product a success. It struggled with Pringles potato chips for almost a decade before achieving market success. PG hasShow MoreRelatedProcter And Gamble ( P G755 Words   |  4 PagesProcter and Gamble (PG) and Colgate-Palmolive (C-P) are two of the largest consumer goods company in the world and have been in the industry since the 80s. The companies manufacture and market fast moving consumer goods (FMCG) such as household products, and personal care and hygiene, targeting at various segments of consumers. Among the brands carried by PG are Downy, Olay, Tide, Clairol and Bounty. Popular brands under C-P are Palmolive, Kleenex, Colgate, etc. In terms of financial performanceRead MoreCase Analysis : The And Procter And Gamble ( P G. M. K. Fields1221 Words   |  5 Pagesconglomerate client called Proctor and Gamble (PG). For many years, we have worked in partnership with this client with exclusive contract, which meant not to execute PG competitors’ campaigns in our company. (See appendix 1) The negotiation was divided into a several stages, creating added value was one of the longest stages as it required a wide background information, market analysis and calculations of what we can/cannot afford when it comes to price bargaining. Charles G. Fields has described PrincipledRead MoreProcter Gamble : The World s Largest Consumer Goods Company Essay852 Words   |  4 PagesIntroduction Procter Gamble is the world’s largest consumer goods company, with products selling within 65 different brand names. 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The tasks being encountered by consumer goods companies like Procter Gamble present the highly complicated business environment characterized by increasedRead MorePoctor Gamle1717 Words   |  7 PagesMidterm: Procter amp; Gamble Company By Petrisse Mason ------------------------------------------------- Course Name: Marketing in a Flatworld ------------------------------------------------- Course Number: GMT 725 ------------------------------------------------- Master of Business Administration in General Management School for Business Metropolitan College of New York New York, NY ------------------------------------------------- Professor: Dr. Richard Monahan ------------------------------------------------- Read MoreTaking a Look at Procter Analysis1005 Words   |  4 PagesIntroduction Procter and Gamble (P G) is one of the renowned and well-known firms in the world and specifically America and it was originated in 1837.This firm was founded by William Procter and James Gamble. In the beginning, they used to manufacture only soap and candles but as the time passed their growth in business was the remarkable effort. Procter and Gamble has become one of the biggest consumer goods company in the world. Their products are sold in over 180 countries, which include severalRead MoreCustomer Service and Online Delivery Systems1122 Words   |  5 Pagesand supply frequencies. Some of the benefits of Continuous Replenishment are: †¢ Lead-time reduction †¢ Lower inventory levels †¢ No out of stock or over stock †¢ Improved customer service levels The purpose of this report is to study a company, Procter Gamble (PG) that has successfully implemented and practice the Theory of Constraints Continuous Replenishment method and compare and evaluate inventory replenishment methods of the company I currently work for, MDX Electronics, LLC. (A Motorola Licensee)Read MoreSwot Analysis Of Procter Gamble856 Words   |  4 PagesCase Study Analysis Procter Gamble (P G) Proctor and Gamble is an American corporation dealing in consumer products. The company markets its range of goods to different global regions having expanded to new markets over time. Among the consumer products offered by Procter and Gamble include cleaning products, pharmaceuticals, and personal care supplies among other products (Proctor Gamble Company Case Study Analysis, 2016). The corporation prides itself on innovations and collaborations asRead MoreProcter Gamble920 Words   |  4 Pages  and  Positioning:  Pamp;G | |    | Procter amp; Gamble, one of the worlds premier consumer goods companies. Some 99 percent of all U.S. households use at least one of Pamp;Gs more than 300 brands, and the typical household regularly buys and uses from one to two dozen Pamp;G brands. How many Pamp;G products can you name? Why does this superb marketer compete with itself on supermarket shelves by marketing seven different brands of laundry detergent? The Pamp;G story provides a great