Advanced Professional Development Journal Education Essay Free Essays

When considering promotions, oddly enough, I promptly will consider Cover Girl cosmetics advertisements that are frequently found in pretty much every woman’s magazine. Be that as it may, this specific notice highlights blue grass music whiz Taylor Swift and fundamentally the same as the entirety of their unmistakable promotions centers for the most part around her face. This advertisement is for their new â€Å"natureluxe silk establishment extravagance contacted essentially. We will compose a custom exposition test on Model Advertisement or then again any comparative theme just for you Request Now † From this moderately straightforward promotion, as it just contains a nearby of Taylor Swift just as text, it takes into account the conversation of it’s remarkable feel. The main thing that I might want to talk about is the hues that are utilized inside this ad. The notice discovers balance by utilizing a delicate and light yet in vogue green for their top lettering of Cover Girl, some jump out lettering under the picture all to coordinate the shade of the real establishment bottle. The ad turns out to be additionally speaking to the eye as Cover Girl is endeavoring to make a hearty yet â€Å"simple is beautiful† feel for their crowd. Additionally, the genuine shades of Taylor Swift herself are exceptionally reasonable and delicate as it looks as though she isn't wearing any establishments. What's more, she is wearing a pale pink unsettled dress adding to the light, fleecy and gritty feel of the notice all in all. Be that as it may, most of the wording is a dull dark with a portion of the text style in intense and various sizes. It is obvious that the promoters are endeavoring to bring their audience’s consideration down from Taylor Swift to what they really need to state about the item by utilizing contradicting hues and intense content. Notwithstanding the hues that were utilized, the genuine wording that was utilized is especially fascinating. The notice utilizes a wide range of sizes and hues inside the entire picture. The top Cover Girl is in the light green shading reflecting back to the possibility of delicate quality and it is the vantage point for a person’s eyes. It is exceptionally striking and naturally causes to notice the top portion of the commercial. Likewise, the diverse dark and dull intense content at the base of the page appears to be interesting for a couple of reasons. In the first place, the diverse textual style types and sizes endeavor to make you truly observe the initial three lines obviously and get a comprehension of what the item is. In any case, the work â€Å"new† happens to be in green followed by â€Å"natureluxe silk foundation† with â€Å"luxe† being bolded, proposing that this item is really â€Å"luxury moved by nature;† which is in little print directly underneath that also. What's more, I think that its intriguing that the two dark bolded lines both have the word â€Å"air† in them and furthermore delicate, air-like words, for example, â€Å"fresh† and â€Å"breath. To me this is proposing that despite the fact that the content might be dim and striking, this item is as yet going to cause the client to feel new and lightweight. Subsequently, this carries me to the last subject of the lighting that is utilized inside the picture just as the content. With the content having a dim and strong at the top, it gradually gets lighter and littler and even tosses in come light green content in there too, recommending that it nearly has a rich, extravagant feel to the content the same amount of as the cosmetics will have on a person’s face. Likewise, the lighting inside the picture is splendid and the setting of a total white again is keeping the topic of lightweight and breezy streaming all through the whole notice. What's more, the brilliant, counterfeit white lighting is utilized on Taylor Swift’s face just as arm to recommend that she is feeling new and clean when wearing this establishment. Step by step instructions to refer to Cover Girl Advertisement, Papers

Courage Mother and her Children critique Essay Example for Free

Mental fortitude Mother and her Children evaluate Essay â€Å"Mother Courage and Her Children† by Bertolt Brecht occurred during the 30 Years’ War in Europe. The entire play spun around the endurance of a lower class family, attempting to live through the brutal war with their flask wagon business. Every scene in the play contained the components of strict, genuineness, war, reliability, and family. The topic of â€Å"Mother Courage and Her Children† was maternity, because of the way that Mother Courage’s feeling of inhumane business caused her become unfit to secure her kids, which prompted their demises, disregarding her everything at long last. Mother Courage was continually working together while every one of her youngsters kicked the bucket during the play. This shows she was more intrigued by her business and cash than her own kids, and a case of this can be seen when her hunger for cash had made Swiss bite the dust since she took too long to even think about deciding whether to exchange her cash for her son’s life. Mother Courage was the hero in the play, while the war was the rival. The war caused Mother Courage to put together her living with respect to it. Because of the way that they were living during a war, this caused Mother Courage to be so centered around bringing in cash, that she wound up dismissing her kids. It additionally made her be not able to watch her little girl get hitched, since Kattrin could possibly get hitched when harmony returned and the war finished. War is likewise the rival, because of the way that is additionally caused Mother Courage to lose her children also. The play was a disaster in light of the fact that in it, Mother Courage’s youngsters all died, and she was disregarded all at long last. In the play, Bretch doled out every one of Mother Courage’s kids with a â€Å"tragic flaw† because of her inability to figure out how to pick family over business. The catastrophes that Mother Courage’s youngsters endured all through the play were Swiss, with genuineness, Eilif, with pomposity, and Kattrin, with feel sorry for. Mother Courage needed to experience enduring of the demise of every one of her kids individually and couldn't take care of business. The arrangement of the play was a significant commitment to the play. The utilization of a proscenium stage was the best fit for this sort of play since it permitted the crowds to concentrate on the focal point of the phase where Mother Courage’s wagon was. Mother Courage’s family consistently moved around. In any case, their wagon was as yet positioned at almost a similar spot on the stage, which tells the crowd that they were not moving anyplace in light of the fact that regardless of where they moved to, they despite everything confronted similar battles and hardships. Despite the fact that the setting for the most part continued as before from scene toâ scene, foundations changed starting with one scene then onto the next, which permitted the crowd to realize that the scene was occurring in an alternate area. There was quite often a similar lighting all through the entire play. The main thing that changed about the lights was the splendor; the lights were more splendid during the day and dimmer around evening time. There were a few bright lights. Be that as it may, it just showed up upon the on-screen characters who preceded every scene, so as to mention to the crowd what will occur in the up and coming scene. The lighting of â€Å"Mother Courage Mother and Her Children,† was unique in relation to the next play that I went to. Generally lights would go off while changing starting with one scene then onto the next, so characters had the option to jump on and off stage, so as to set up the set for the scene. Be that as it may, in this play, the lights were still on during scene changes. Bretch made pulling the wagon all through the phase as an exit and enter for every scene, which didn’t require the entertainers to rapidly change settings for various scenes. The foundation sound of discharges and bombs that were playing all through the play permitted the crowd to feel as though the war was really occurring during the play. The shots sounded boisterous, causing the crowd to feel as though it was close by. Without the sounds, the crowd would not have had the option to feel the state of mind of the war. Hints of discharges added more impacts to the state of mind of war, giving the crowd a the picture of how destructive the war was. The play was a melodic play, since there were numerous parts where Mother Courage and a few vocalists out of sight sang and played instruments. The passageway to the play was additionally a tune that communicated the temperament and sentiment of the war. Mother fortitude sang in pretty much every scene, to communicate her sentiments. She additionally sang in the last piece of the play when Kattrin passed on. The ensembles of the play mirrored the life of the characters in the play. The ensembles didn't generally tell the timespan in which the play occurred on the grounds that the characters were simply wearing typical sorts of country garments that had numerous layers, and were connected with numerous bits of texture. The characters in the play had a similar outfit all through the entire play, and this outfit indicated their destitution, yet in addition the state of life during the war, because of the way that they couldn't have garments to change into. The numerous layers of garments worn were everything that the characters claimed, and this demonstrated their battles, because of the way that they can't accepting any new garments. By and large, the play was straightforward in light of the fact that it was in modern English and there were no emphasize in the characters’ articulation, which permitted the crowd to comprehend what the characters were stating. Mother Courage battled for a mind-blowing duration with her business and youngsters, yet wound up with nothing because of the war, where she was preferring. The war had brought Mother Courage the business she required, yet removed her youngsters individually.

L’Oreal : Strategies for the Indian Market Essay

1. Assess L’Oreal’s section technique in the Indian market concerning the item, advancement, estimating and place choices? 2. What have been the adjustments in the promoting procedure of L’Oreal over the most recent 8 years? Assess them as for choice of item/advertise and every component of the showcasing blend? 3. What components helped the fast selection of Excellence colorants among its objective clients? 4. Assess the choices accessible to the administration to accomplish target deals of Rs. 1 billion in the year 2000. Set up an examination of different advertising blend choices and choices inside individual blend components †target showcase, item, channel, advancement, and cost. a) Show the figurings and allude to these obviously as they are utilized in assessing alternatives for choices in the advertising blend. b) Which item/markets should the organization center upon? Mediquip S. A. Meeting 5: Preparation Questions 1. What were Thaldorf’s significant qualities and shortcomings as an agent of Mediquip? 2. Recognize every individual from Lohmann Hospital’s dynamic unit (DMU)? 3. What were the necessities, concerns and inspirations of each DMU part? 4. What was the relative force position of each DMU part? 5. How very much did Thaldorf connect with every individual from the DMU? 6. On what date did Thaldorf adequately lose the deal to Lohmann University? Rosewood Hotels and Resorts: Marking to Increase Customer Meeting 9: Preparation Questions 1. For what reason is Rosewood thinking about another brand technique? 2. What are the upsides and downsides of moving from singular brands to a corporate brand? 3. Will the transition to corporate marking amplify client lifetime esteem? SaleSoft Inc. Meetings 10 and 12: Preparation Questions 1.What is your arrangement? Do you intend to proceed with PROCEED or will you present the TH item? Offer help for your arrangement. 2.What is the purchasing cycle for PROCEED ? Who are the individuals engaged with the acquisition of a CSAS arrangement ? What is the job of experts? 3.What is SaleSoft’s current way to deal with selling PROCEED ? 4.Quantify the advantages of CSAS to a client utilizing the data given in Exhibit 7. 5.What worth does TH give a client ? How is this unique in relation to the client esteem conveyed by PROCEED ? 6.What is a Trojan Horse ? How can it encourage client obtaining and maintenance ? 7.How will you value TH ? Expect variable expenses of $200. 8.How do you think SaleSoft’s association structure will influence its capacity to sell PROCEED or TH ? 9.How will you bolster the clients of PROCEED and/or TH? HP Consumer Products Business Organization : Disseminating Printers by means of the Internet Meeting 13: Preparation Questions 1.What sort of on-line nearness do you figure HP ought to have ? Why ? 2.What dangers do you find in your technique? How might you oversee them ? 3.Should printers and printing supplies be dealt with distinctively ? 4.What would the individuals, best case scenario Buy think about your arrangement ? Would it be any extraordinary at CompUSA or the equivalent ? What responses may they need to updates on your arrangements ? Tanishq Meeting 15: Preparation Questions 1. How did the situating of Tanishq brand develop? What variables impacted the adjustments in its situating? 2. For what reason was GoldPlus propelled? How would you rate its exhibition? 3. What is your proposal to Bhaskar Bhat to focus on the plain gold adornments advertise in India? Rundown the key, monetary, authoritative and brand venture effect of your suggestion. Centra Software Meeting 16: Preparation Questions 1. What are the clients of Centra purchasing? What advantages are do clients get from Centra’s items? In what capacity ought to Centra fragment its market? 2. Does Centra need a procedure to choose which clients to choose or would it be a good idea for it to angle where the fish are gnawing? 3. Ought to Centra utilize each of the three channels to offer the three items to all clients or would it be a good idea for it to utilize a few items and channels to focus on certain portions? 4. How might you settle the contest among Reed and Lesser on the most proficient method to convey the telesales group? OK extend telesales? Goodbye Ace Meeting 17: Preparation Questions 1. What elements affected the advancement of Tata Ace? 2. Is Tata Ace effective? Why? 3. Depict the methodologies embraced to build up the Tata Ace, covering item structure, appropriation, promoting, administration, sourcing, and so forth which affected its incentive to the organization and the client. 4. Assess choices to the administrators of Tata Ace for development and systems to confront rivalry? Propose choices for development in existing portion, new markets, sends out, and so forth. CRM at ICICI Meeting 18: Preparation Questions 1. Rundown the variables in the large scale condition which impacts ICICI’s retail business. 2. What is ICICI’s system in the retail money related administrations business? 3. For what reason does ICICI need to assemble long haul relationship with its clients? 4. How could it approach choosing and executing a CRM arrangement? 5. What exercises on CRM can be summed up from ICICI’s experience?

Organizational Learning - 825 Words

Organizational Learning (Case Study Sample) Content: Organizational LearningNameUniversityOrganizational LearningExecutive summary Whole Foods Company has in the recent past embarked on an ambitious plan aimed at strengthening its market performance and the companys profitability. Among the notable activities include the companys acquisition of Wild Oats which is the companys major competitor. Secondly, the company intends to include childrens products in its product portfolio. In order to understand the influence these have on the companys ultimate profitability and market stability, the management is obliged to consider the various loops that these two major changes belong. Notably, they are balancing and reinforcing loops given the companys intended outcomes. The outcomes of these initiatives are ideal in Whole Foods organizational learning. Organizational Learning Organizational learning has been employed for decades in management of development in organizations. In order to understand and implement strategic plans for development purposes, an organization needs to exemplify the feedback loops taking into consideration the causal effects of each activity. Most importantly, it is the role of management to explore the strengths and weaknesses of its strategic plans over a period. Organizational learning theory espouses that there are three approaches to learning. These include single loop where a single feedback loop is considered. In this approach, the organization modifies its strategies in reaction to result in error correction. It should be noted that management is obliged to make inquiries into the possible causes of a situation and consequently design corrective mechanisms against the inherent risks associated with the identified causes. The second level of organizational learning is the double loop approach. Bellinger (2004) posits that an organization reconsiders its strategies, values and assumptions that direct production. After this evaluation, the leaders can create an environment th at favors affectivity and efficiency. For instance, Whole Foods Company can adequately craft new strategies based on this model. According to Larsen, McInerney, Nyquist, Santos Silsbee (1996), embracing systems thinking within organizational set ups results in whole systems with complete departments that are coordinating in lieu of the general company objectives. Notably, the two main feedback loops employed in this aspect are balancing loops and reinforcing loops. In order to understand how the feedbacks are applicable to Whole Foods Company analysis, it is paramount to explore the two. Balancing loops The negative feedback loops, often referred to as balancing loops are a series of cause and effect mechanisms that an organization implements to counter a change that impacts on the productivity of an organization. It is imperative to note that the effects of balancing loops result in the stability of the internal and external organization environment. In Whole Foods scenario, the c ompany has reported a decline in profits. In this regard, it is important for the management to ascertain the causes of the decline and craft remedial mechanisms. The systems could either fix the internal environment or create an unintended effect on the companys fortunes. Balancing loops can offer valuable insights into the strengths and weaknesses of organizational features. It is common knowledge that each strategic plan is designed to reflect the aspirations and the probable paths to realizing the organizations objectives. As a matter of fact, Whole Foods Company has the possibility of strengthening their market presence through the analysis of their competitive advantage, marketing strategies and the human resource capability. This enables the management to learn the desired changes that will result in profitability. As noted earlier, the company has reported a decline in sales and profits. Taking this into consideration, it is necessary that the management institutes changes that will result in the company maximizing its customer base and production levels. According to data obtained from the companys database, the main threats that the company faces include competition from local producers and low awareness on organic foods. Whereas the threats exist, it is admissible that there are opportunities presented by the same (Whole Foods, n.d). For instance the company acquired Wild Oats and it is apparent that Wild Oats is the major competitor. Apart from the acquisition of Wild Oats, the other notable balancing loop the company has implemented is the increased brand awareness campaign aimed at strengthening the market presence. Different approaches to brand awareness exist. However, the method that each company adopts depends on the nature and the size of the companys product portfolio. In Whole Foods scenario, the leaders have opted for community service. The companys intention to create a loyal customer base is based on the fact that with increasing compe tition, it is paramount to improve promotional activities and offer loyalty services to their clients. The ultimate result is that Whole Foods can strengthen its market share and equally improve profitability. Figure 1: Whole Foods balancing loop
Reinforcing Loops Reinforcing loops or positive feedbacks are cause effects that result in growth or decline. On the other hand, the decline may be felt at the present moment but ultimately, the company is apt to register growth in its total equity, market share and profits. As noted in Bellingers systems thinking (2004), the reinforcing loops produce an exponential growth or decline curve. Considerably, the effects of the mechanisms result in a growth that is only noticeable after the threshold is reached. The reinforcing loop drops after the company has realized the intended results associated with an activity. It should be observed that a balancing loop is implemented after the reinforcing loop has reached the exponential phase. In shor t, a systems diagnosis follows immediately the company realizes there is a possible decline. The reinforcing loops enable the organization to register a growth or a decline. The growth or decline will depend on the affectivity of the reinforcing strategy. In Whole Foods scenario, the company needs to reinforce its profitability and most importantly, the market share stability. The companys vision and mission are to provide organic food products to a large customer base and to stamp their authority as the most complete organic food provider in the industry. In line with this, the major challenge is to curve a niche using progressive strategies that result in increased customer base. As noted in their plans, the company intends to target children as additional consumers. Bellinger (2004) notes that there is no growth that comes without a cost. In this observation, it is worth noting that the reinforcing loop is to increase customer base by adding children products in their portfolio. This loop brings to the fore a number of issues relevant to organizational development. To begin with, the company has to identify products that will appeal to the targeted consumers. Additionally, the management has to carry out a feasibility study on the product and the present market trends. Secondly, the organizations product portfolio should be designed following a critical analysis of the needs, the market demographics and cost of production. It is important to note that balancing and reinforcing loops interact to form a structure where the intended results in a balancing loop are offset by delays in enforcing reinforcing loops. In this structure, there are actions that are critical to realize the objectives of a strategic plan. For instance, Whole Foods balancing lo...

Leadership Vs. Authoritative Leadership - 1455 Words

Throughout history, there have been many significant movements and revolutions by people under a strong leader. These societies have been under the influence of many distinct types of leaders. Effective leadership is defined in various ways as some focus on fear and power, while others believe strong leaders focus on respect and propriety. This brings up the argument of collaborative leadership versus authoritative leadership. Authoritative leaders are those who ignore the viewpoints of their followers and lack trust in them while collaborative leaders work with their followers and listen to their ideas. Reminiscing on leaders throughout history all over the world, it is clear that leaders that are collaborative with their followers are generally the most effective and successful. Allowing people to solve problems and perform certain tasks on their own merely with guidance is key to being an effective leader. George S. Patton-- one of the most highly regarded generals in World War II-- stated, â€Å"Don’t tell people how to do things, tell them what to do and let them surprise you with their results.† Patton did not constantly give his soldiers specific orders, but instead provided them with a plan and allowed them figure out how to approach the situation. This is a superb leadership tactic because it allows people to learn on their own and develop a greater understanding of the situation. Patton’s collaborative leadership strategy also benefited his relationship with hisShow MoreRelatedParticipative Vs. Directive Leadership1181 Words   |  5 Pagesend-of-year estimate for 2015 (U.S. Division, 2016). With the population this large, it would be difficult to say that leadership in organizations do not need to take this into account when tr ying to communicate effectively within their teams. 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qCorporate Social Responsibility Integrative Industry

Question: Discuss about the Corporate Social Responsibility for Integrative Industry. Answer: Introduction: After conducting an in-depth literature review on the impact of advertisement on sales generation, it has been observed that the customers expectations are gradually changing with the upgrading progress of technology. After the emergence of digital marketing, millions of customers have showed their interest in gathering in-depth knowledge and overview about a particular product from online advertisement. Customers belonging to different geographical boundaries would be able to view the reliability of products and services from online advertisement. Especially after the emergence of Smartphone, the entire advertisement procedure has become very much convenient. Cadbury has decided to use the popularity of mobile application based on which they have grabbed the attention of millions of customers. While analyzing the discussion and findings the study has focused to conduct an in-depth thematic analysis of secondary research in order to make an effective conclusion of the research on how Cadbury has increased their sales growth by using advertisements through mobile applications. While conducting the research four themes have been selected for evaluating the impact of advertisement. As per the report of Telecommunication Regulatory Authority Apples iPhone 6 has been considered as the most popular Smartphone used in UAE. On the other hand, Samsung is the most used handset brands that most of the people belonging to UAE tend to depend. Schudson (2013) opined that after the emergence of Smartphone, most of the users do not have to be dependent on computer while viewing any kind of product promotion. Smartphone being portable and accessible to anywhere can attract the attention of people at anywhere. In order to view an advertisement of Cadbury the target customers do not have to wait for a long time. With the help of mobile applications through Smartphone customers can watch the advertisement at any time. As per the market survey conducted by Nielsen in the year 2010, facebook, instragram, google map, linkdin are the most popular mobile applications that the people of now-a-days tend to use quite often. It is undeniable that the realm of facebook is vast and wide. People from different geographical boundaries can view the detailed promotional activities by logging in facebook. Therefore, Cadbury as opined by Lou (2014), before launching a new product in the market tends to collect customer review by posting their product on the facebook page. After applying this marketing strategy, the marketing managers of Cadbury have received innumerable responses from the customers of multinational countries. Buil, De Chernatony and Martnez (2013) stated that the customers get the scope to share their comment on facebook as well. Servaes Tamayo (2013) commented that in last ten years this particular brand faced a minimum revenue growth all over the World. After the modification of advertisement and promotional activities the marketing managers have faced huge response from the customers. As per the report of Nielsen, Cadbury has increased 10.6% growth in the revenue in comparison to the previous year. In comparison to Kraft, the brand of Cadbury has lagged behind till 2009. On the other hand, the marketing managers tend to use other applications as well in order to enhance their range of target market. Gurun and Butler (2012) opined that the sales growth of a particular brand is highly dependent on the revenue range of target customers. As emphasized by Cui, Lui and Guo (2012), the earlier trend to business promotion was highly dependent on both online as well as offline advertisement. With the dynamic progress of advanced technology, customers have become more inclined towards the mobile applications. It has found that more than 185 billion applications have been downloaded from various mobile application stores at the end of 2014. Therefore, the marketing managers of Cadbury has decided to promote their products through various applications due to which people do not have to struggle in order to gain sufficient information regarding the product (Bruce, Peters Naik, 2012). While viewing a specific program or event through the mobile application the customers can view the advertisement. Therefore, the target consumers do not have to put an extra effort for taking information regarding the brand of Cadbury. As per the market position of Cadbury up to the year 2012 this particular brand has established a recognizable place in the global market (Jo Harjoto, 2012). The market of UAE has sold more than 2.8 million Smartphone up to the year 2014. As a result, in this particular country 2.8 million people are having the accessibility of using mobile applications (Ramanathan, Ramanathan Hsiao, 2012). The marketing executives of Cadbury have decided to make the content of product promotion in most lucid language. As a result, people do not have to face difficulties in understating the content. Cadbury At the same time, the customers have gained a visual effect of advertisement. As a result, Cadbury has reached to the mind of illiterate people as well. Customers from various cultural and religious backgrounds by sitting at their drawing room or in workplace get to know the new products launched by Cadbury. After evaluating the entire secondary data resources it has been analyzed that advertisement through mobile application is not devoid of some of its negative effects as well. After the emergence of Smartphone most of the business organizations especially global brands have decided to use the popularity of digital media for promoting their entire process of business. As a result, the target customers have become very much limited within a specific age group of people. Onishi Manchanda (2012) stated that most of the young generations belong to 20 to 38 age group of people are the primary users of Smartphone. As a result, the range of target customers has become very much restricted. Cadbury with the help of geographic, demographic and psychographic market segmentation has targeted the people belonging to 10 to 18 years old primarily (Park Jang, 2012). Therefore, advertisement through mobile application cannot reach to the mind of those young people. The marketing managers have faced major difficulties to grab the attention of children while promoting their brand. In order to overcome this kind of situation, the business experts of Cadbury have decided to involve younger customers as well by providing an easier and attractive content along with audio-visual aids. Moriarty et al., (2014) opined that from the entire data collected from secondary resources it has been concluded that Cadbury should take more initiative while promoting their brand instead of depending on mobile applications only. Recommendations: Based on the entire data analysis and findings discussed in the previous part some of the necessary recommendations can be provided. The recommendations are as follows: After evaluating the entire data analysis and findings parts it can be recommended that Cadbury should expand their promotional activities and advertisement sphere beyond going the platform of mobile application. Apart from mobile applications, the brand should choose using electronic media, official websites, newspapers and magazines and so on in order to reach the large number of customers from different age group of people (Eggers et al., 2013). Cadbury primary targets the customers of different age group especially children. Therefore, electronic media would be very much fruitful for this brand in order to enhance their revenue growth. It is undeniable that the marketing managers of Cadbury have used electronic media as the platform of advertisement though the advertising space is too little to draw the attention of customers. Therefore, it can be recommended that the marketing managers should invest sufficient money in promotional budget so that the channel owners like to broadcast the advertising content of Cadbury repeatedly. As a result, it would easily grab the attention of children (Black Kim, 2012). Only mobile application would be very much limited in promoting the brand and spreading their widespread wings to the mind of international customers. Cadbury before using the mobile application should make an effective market survey in order to identify the number of this specific mobile application user. For an example, the user of facebook and youtube is high in range as per the current market scenario (De Maeyer, 2012). Therefore, the brand would not have to hesitate for purchasing the page of youtube or facebook. On the other hand, the service users of sawan are very limited. As a result, Cadbury should not invest money on this kind of mobile applications that are not widely used (Berger, 2015). In order to know the number of mobile application users of various platforms of digital marketing the sales executives of Cadbury should conduct an effective market survey in order to collect the direct feedback from the customers. Necessary changes in the utility process of mobile application: While providing advertisement through mobile application the customers tend to show their reluctance in watching the entire video clips due to time constraints (Sheehan, 2013). As a result, the viewers generally tend to skip the advertisement. In order to overcome this kind of situation, the mobile application developer should change their application process in such a way that customers cannot find that option of skip. The entire advertising video is possessed with three or four seconds (Chung, Derdenger Srinivasan, 2013). Therefore, the customers do not have to invest long time to view the advertisement. In this kind of situation, the mobile app developers can improvise the software so that target customers cannot skip the advertisement. In addition, Cadbury should choose an attractive content as well with the help of which people from different geographical markets cannot resist but viewing the advertisement. The marketing managers can use this particular strategy in order to draw the attention of large number of customers (Banker et al., 2014). People from different geographical markets would like to view the advertisement of Cadbury only when the content would be able to draw the attention of viewers. Collecting feedback from the customers regarding the brand: Feedback collection from the different level of customers is highly important in order to gather knowledge on current market demand. The primary responsibility of research and development team of Cadbury should be gathering and evaluating the feedback of customers regarding mobile application use (Amini et al., 2012). The primary responsibility of the research and development sector is to collect information on how mobile application is useful for the target customers of Cadbury. Direct feedback is very significant in getting immediate response from the customers. As a result based on the customers response Cadbury should maintain their promotional activities be it on the page of social media, mobile application or electronic media. At the same time, feedback can be collected by using social media tools as well (Heerde et al, 2013). With the help of social media, people from various geographical boundaries can be involved. After collecting data from the customers the marketing execut ives should re-form advertising strategy and policy to meet the demand of current market. Re-forming business strategy is the immediate stage of feedback collection from the customers. People belonging to different geographical market tend to provide numerous feedbacks regarding the products of Cadbury. Based on the customers feedback the marketing managers should reform their advertising contents, promotional strategies and policies (Gopinath, Thomas Krishnamurthi, 2014). Therefore, it can be recommended that business experts should not only collect response from the people, they should re-form innovative promotional strategies based on the current market demand. Mobile applications users are vast in range belonging to this particular era (Levy Gendel-Guterman, 2012). Therefore, the marketing manages can collect necessary response from the customers by suing public forum, social media pages, linkdin, official websites and so on. Reference List: Amini, M., Wakolbinger, T., Racer, M., Nejad, M. G. (2012). Alternative supply chain productionsales policies for new product diffusion: An agent-based modeling and simulation approach.European Journal of Operational Research,216(2), 301-311. Banker, R. D., Byzalov, D., Ciftci, M., Mashruwala, R. (2014). The moderating effect of prior sales changes on asymmetric cost behavior.Journal of Management Accounting Research,26(2), 221-242. Berger, A. A. 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The Horse Whisperer by Nicolas Evans Essay Example For Students

The Horse Whisperer by Nicolas Evans Essay The Horse Whisperer by Nicolas Evans comments on many cultural issues. He analyzes life and presents characters with depth and emotion. Protagonist Grace Maclean experiences every emotion imaginable throughout the course of the novel. Grace deals with emotions of confusion, depression, and happiness in a very short period of time. More importantly Evans shows the transition of Grace from a child to an adult. And carefully details the evolving relationship with her mother. In the beginning Grace expresses little and/or no emotion towards her mother Annie Maclean. The novel does not provide details related to there relationship, yet it conveys emptiness. Annie provides insight into the relationship when she recalls a conversation between her and her daughter: Why dont we ever do this? Grace said, not looking up. Annie answered, rather too tartly, that she thought it was immoral, like product placement. And Grace had nodded thoughtfully, still not looking at her, Uh-huh, she said, matter-of-fact, flipping on to something else. I guess people think youre younger if you make out you havent got kids. We will write a custom essay on The Horse Whisperer by Nicolas Evans specifically for you for only $16.38 $13.9/page Order now This comment gives serious insight into Graces non-caring attitude towards her mother. Grace also does not look her mother in the face when speaking to her. This behavior whether intentional or not presents the lack of communication between daughter and mother. On one hand Grace is disrespecting the mother by not giving her mother the attention she deserves. And on the other hand Annie does not go out of her way to confront the problem. So in the area of communication, the blame is equally divided between them both. Graces accident on her horse Pilgrim changed her life forever. Following the accident Grace falls into a coma which faces her with a difficult choice. This choice is symbolic of her willingness to continue with life and confront her problems. In the coma she encounters two lights, one that is bright and strong and one that is weak and dim. She chooses to go towards the dim light, which represents her life. It represents her life because even though dim she realizes that she has reason to strive to make it better. This action represents a maturity that was not there before. The time that comes after the accident is challenging for Grace. Her struggles at school leave her feeling inept. Though she wants to continue as though everything is fine she sometimes questions her life. Graces relationship with Annie is at a standstill. Annies concerns about her daughter are reinforced when she says, I saw you when she fell. Youve got to stop feeling pity for her. Pity wont help her at all (88). She directs this comment towards Graces father Robert Maclean who seems to want to help Grace every time shes in distress. Annies comment establishes the fact that Grace has to help herself. And that deep down she wants to pick Grace up with her own hands, but knows that it would be for the worse. At this point Grace is realizing that improvement can only be reached on her own behalf. Everyone has to do things for themselves instead of waiting around for others. Grace matures on the spot when she visits pilgrim. She is in shock when she finds him injured and says, No! Daddy, no! (93). She utters those words to her father when she realizes how hurt her horse is. Its symbolic of the fact that you dont always receive what you expect. Grace expected to see horse well and better, and she was faced with a grotesque situation. Yet this situation really makes her reflect and grow. Shortly after this situation Annie investigates horses and Grace and she drive there way to see the Horse Whisperer. This marks the beginning of a long healing process between mother and daughter. And for Grace this journey will be more than just about her horse, but rather about her soul.